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BRAND STORY

We set a new standard for guardrails.

BRAND CONCEPT

Our products have become the benchmarks for traffic safety products!
Application of new technology
NEW TECHNOLOGY Guardrails with a structure that absorbs impacts and prevents climb-overs
Reduction in social costs
REDUCTION IN SOCIAL COSTSReducing maintenance costs through the use of highly corrosion-resistant steel plates
Improvements in traffic safety
BETTER SAFETY Reduction of casualties in traffic accidents by strengthening driver protection functions

BRAND NAMING

  • Absorb
    Absorb. Accept.
  • Rail
    Fence.block up.
  • Absorail
    [ Absorail ]
  • Naming Source Absorb Absorb. Accept. + Rail block up
  • Comments Guardrails with structures to absorb and mitigate impacts
Absolute Gardrail width KUKJE ST.
Absolute Gardrail width KUKJE ST.Safety & Trust Trust in safety
  • Shape & Function
    the shape of a guardrail
  • Absorb & Absolute
    Durability and functionality
  • Safety & Bold
    confidence in safety

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