The shape of the sliding-type guardrail is symbolized through the letter ‘O’ in the logo, and the letters ‘AIL’ in the logo express how the impact is alleviated when a vehicle collides into a guardrail. A bold gothic font and dark navy color are adopted to express the advanced technology and strength of KUKJE ST’s guardrails, which are the preeminent safety barriers lining roads roads. Some corners of the logo were rounded to make the image of the logo appear less rigid.
SIGNATURE
EMBLEM
Absorail Navy
PANTONE 32475CC 100 M 100 Y 25 k 15R 37 G 6 B 113 #250671
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BRAND COLOR
Because the exclusive colors are the basic elements that convey the visual identity of Absorail, the designated colors should be used in a uniform manner to build a consistent image. Only the colors Pantone 32745C, C100 M100 Y25 K15, R37 G6 B113 #250671 should be used.
